Privacy Policy

Pure Water Co ("Pure Water Co," "we," "us," or "our") respects your privacy and is committed to protecting the information you provide when you visit our website, request information, schedule a consultation, or otherwise interact with our services.

This Privacy Policy explains what information we may collect, how we use it, how we may share it, and the choices you may have regarding your information.

1. Information We Collect

Depending on how you interact with our website and business, we may collect information such as:

• Name
• Email address
• Phone number
• Home or service address
• Information you provide when requesting a quote or consultation
• Information about your home's water treatment needs
• Communications you send to us
• Information submitted through contact forms
• Information necessary to schedule or provide our services

We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, pages visited, referring website, and general information about how you interact with our website.

2. How We Use Your Information

We may use the information we collect to:

• Respond to inquiries and quote requests
• Contact you regarding requested services
• Schedule consultations, appointments, and installations
• Provide and improve our products and services
• Communicate with you about your service or account
• Send marketing communications when permitted by law
• Improve our website and customer experience
• Understand website traffic and usage
• Prevent fraud, abuse, or security issues
• Comply with applicable laws and legal obligations

We do not use your information for purposes unrelated to our business or the services you request except where permitted or required by law.

3. How We Share Information

We may share information with trusted third-party service providers that help us operate our business and provide services to you.

These may include providers that assist with:

• Website hosting and maintenance
• Customer relationship management
• Appointment scheduling
• Payment processing
• Email and text communications
• Advertising and marketing
• Website analytics
• Installation and service fulfillment

These providers are permitted to use information only as reasonably necessary to provide services to us or as otherwise permitted by applicable law.

We may also disclose information when required by law, legal process, court order, or governmental request, or when we reasonably believe disclosure is necessary to protect our rights, customers, property, or safety.

We do not sell your personal information for money.

4. Cookies and Analytics

Our website may use cookies, pixels, tags, analytics tools, and similar technologies to understand how visitors use our website and to improve our marketing and website experience.

These technologies may collect information such as pages viewed, links clicked, device information, approximate location, and other website activity.

Third-party services we use may have their own privacy policies and practices regarding information collected through their technologies.

You can generally adjust your browser settings to refuse or limit cookies. Some website functionality may not work properly if certain cookies are disabled.

5. Marketing Communications

If you provide your phone number or email address, we may use that information to communicate with you regarding your inquiry, appointment, quote, service, or other request.

Where permitted by law, we may also send promotional communications about Pure Water Co.

You may opt out of marketing emails by following the unsubscribe instructions contained in the email.

For text messages, you may opt out by following the instructions provided in the message, including replying "STOP" where applicable.

Opting out of marketing communications will not prevent us from sending important communications related to services you have requested or transactions with us.

6. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect the information we collect from unauthorized access, use, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business and transaction records, resolve disputes, comply with legal obligations, and enforce our agreements.

When information is no longer reasonably necessary, we may delete or securely dispose of it in accordance with our business practices and applicable law.

8. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including rights to request access to, correction of, or deletion of certain personal information.

Utah's Consumer Privacy Act provides certain rights to eligible Utah consumers, including rights relating to access, deletion, portability, and opting out of certain processing such as targeted advertising or the sale of personal data. The applicability of the UCPA depends on whether a business meets the law's statutory requirements.

To submit a privacy-related request, please contact us using the information below.

We may need to verify your identity before completing certain requests.

We will not discriminate against you for exercising privacy rights that apply to you.

9. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so we can take appropriate steps to address the situation.

10. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable laws.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us:

We will make reasonable efforts to respond to privacy-related inquiries in a timely manner.